To achieve a successful Search Engine Optimisation strategy, you need to take into consideration that search engines look at content and the structure of the markup. They emphasise the importance of text content, page titles, keywords rich text, meta descriptions and information architecture. A website where quality of content and code prevails will rank higher in the major search engines.
There are many search engine optimisation tactics, you need the best combination and should not sacrifice the usability and performance of your website. Solutions for sites that are not compatible for search engines such as flash or dynamically driven sites would always prove more difficult when implementing SEO compared to a simple static website.
We can offer the following search engine optimisation processes;
- Keyword & key phrase research and analysis
- Competition analysis
- Website architecture & design analysis
- Coding Compliance
- Marketing Goals
- SEO strategy planning and implementation
- Site & meta tag optimisation
- Keyword density and weighting
- Content editing & rewriting
- Link building & development
- Manual submissions
- Position & ranking reports
- Regular site monitoring
Our link building strategies consist of the following ethical guidelines;
- One way non-reciprocal links
- permanent links
- Recent Google & Yahoo cache for the link page
- Manually submitted
- Link pages are related to your site
- Links are from different IP addresses
- Link page has no more than 40 outbound links per page
- Links contain your target anchor text and link to a specific page
- Links are indexable by googlebot
- Links are on a page with PR3 or above (home page ranking will be higher)
- Static links only
- Month one 30% of total campaign PR1-2
- Month two 40% of total campaign PR3
- Month three 30% of total campaign PR4+
- Sites banned by Google
- Link exchanges
- Link farms
- Link directories
- Forums
- Spam sites
- Automated submissions
- Adult or gaming sites
