If your company does not have a website, how do you go about advertising with a creative flair?  Perhaps you have a ‘fancy’ phone book ad, or flyers with a stunning graphical layout, but these mediums can only do so much.  If you really want to make an impact on future customers you need to appeal more to their visual or auditory senses.  If you don’t have enough money to do this through television or radio advertising, consider doing the next best thing: getting a website.  Through a website you can create your own visual/audio advertisements through website videos and/or website audio.  This article will explain in more detail what these are, how you can best use them and what you need to do to start creating them.

First off, website video and website audio are simply online forms of multimedia.  Website videos, which can be as simple as a home video or an actual studio production, (depending on your budget), can either be downloaded or played right in the browser through Quicktime or other multimedia players.  Website audio can also be downloaded or played through a multimedia program, but it doesn’t have anything visual associated with it.  All it really entails is a person talking, music or both. 

How can you use website video or website audio to advertise to your customers?  Well, website videos can be posted both on your website and on other mediums such as Youtube.com.  In fact, Youtube.com can be an excellent way to help advertise your site, just as long as you follow their guidelines and agree to link back to them.  Now, website audio doesn’t offer as many advertising opportunities, but it can still be an effective tool, at least on the website itself.  For example, website audio can be used to announce what products your company might be offering for sale.  You could try to do this through video, but it would take a much longer time to load on your customer’s computer.  Website audio can do this with significantly less loading time.

So, how do you go about putting website video and website audio on your website? To create website video, you’ll need a digital camera and a little bit of imaginative thought on what you’re going to put in your video.  For website audio you need a microphone and a program that will record your voice, (most modern-day computers should include this as default software).